Functional principle of mailing lists
BACKCLICK has a shared-subscriber’s database. This means that all of the subscribers in the system will be saved in one database. To achieve a mandatory version,differentiation and a segmentation. So that you can send out multiple newsletters, BACKCLICK lets you create differentiated mailing lists of subscribers. These self-contained distribution lists may include a number of subscribers on your system. One subscriber needs to be assigned to a minimum of one mailing list, but can belong to all of the existing mailing lists. Even then, the subscriber’s e-mail address, with all the information you have obtained, only appears once in your system.
Think of a publishing house that produces a variety of publications, such as daily newspapers, newsletters, and magazines. Subscribers appear on multiple mailing lists, according to which subscriptions they buy. By comparison, BACKCLICK has only a single list of subscribers. According to the schedule you choose, BACKCLICK starts by sending out the first newsletter to subscribers with the internal number one. Next, BACKCLICK will send out the second newsletter to all of the subscribers with the internal number two. If one subscriber is tagged with both one and two, he or she will receive both newsletters without the (Publishing House: Newspaper Subscriber List, Magazine Subscriber List, etc. Names appear more than once on multiple lists.
BACKCLICK: One list of Subscriber Names flagged #1 for Newsletter 1, #2 for Newsletter 2, etc. Names are on one list only but flagged with various numbers according to the BACKCLICK newsletter(s) they wish to receive.)
Mandator characteristics of the subscriber’s database
If BACKCLICK is used by different mandators, one e-mail address may exist more than once, but with different information about the subscriber. This is because every mandator uses his or her own database. But they cannot see, change, or erase each other’s database information, and so the e-mail address stays unique for each mandator.