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Create a mailing list 

In BACKCLICK every subscriber

has to be

part of at least one mailing list.

By means of this belonging it is possible to send a newsletter or a

campaign to

a specific mailing list. Only after a mailing list is created, subscribers can subscribe, unsubscribe or change their profile using the WebInterface. Likewise, users cannot create or import subscribers until

a mailing list

is configured.

To

In order to see whether your administrator has already created the required

If your administrator has already created the required lists, there is no longer a need to start a new mailing list. In that case, you can go on to chapter Anlegen der ersten Abonnenten 

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Abb. 3.2 - Newsletter schreiben (Beispiel mit bereits angegelegten Verteilerlisten) 

list(s), look at the menu item Campaign - Management -> Create new Campaign. The corresponding list(s) available to create a newsletter will be displayed.

Creating a new mailing list is not necessary in this case and you can switch to the chaper Create the first subscriber.

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Fig. 3.2 - Create new Campaign (Example with mailing lists available)

If there is no mailing list available you have to create a new one in BACKCLICK. Choose the menu item Mailing list - Management -> Create Mailing list.

The first mailing list you create will get the ID 1

, the second one will get

the ID 2, and so on.

These IDs will be important

for importing data and creating your HTML templates for subscription and unsubscription.

After choosing the menu item Create Mailing list you will see the following screen:

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Figure 3.2.1 — Create mailing list (without

input) 

Before you get started,

the following information have to be available:

• E-mail address that will be shown as the sending e-mail address.

• Alternative name that will be shown as the sender's name in the

• E-

• Mail client of the subscriber.

• E-Mail address of the administrator that recieves the returned E-Mails that could not be handled automatically
• E-Mail address of the deputy administrator that recieves the returned E-Mails that could not be handled automatically as well (optional)
• POP3 access information for the account of the sender's

• E-

• Mail address (

• username, password, host, port)
• SMTP server that is in charge of sending the e-mails (host, port,

• possibly user, password)

All

input possibilities are described

below.

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Figure 3.2.1.1 — Create mailing list (

Input example, Part 1) 

Mailing list ID

Optionally, you can provide an ID yourself, in case this is useful for sorting purposes. If this field is left blank, BACKCLICK will

automatically

generate sequenced IDs for all mailing lists

that are

created automatically.

The

This ID is based on the

time when

moment the mailing list is saved

in BACKCLICK

. 

Name

This name is

displayed in the

administrator interface

of BACKCLICK. You can change it

any time.

Description (optional)

You may enter a

short

description

of

for your mailing list here. It will only be

shown if

displayed when you are editing this list. 

Administrator's E-

Mail

Enter the E-Mail address of the administrator

that is supposed to be responsible for this mailing list

here.

He will

receive

all E-

Mails that are sent back to the distributor account by subscribers and could not be filtered automatically.

CC -

E-

Mail (optional)

You may define

a CC - E-Mail address that receives a copy of these administrator E-Mails.

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Figure 3.2.1.2 — Create a mailing list (

Input example, Part 2) 

Mailing list

- E-

Mail account

Enter the senders E-Mail address to be used for sending

E-Mails to this mailing list

. This

E-

Mail address is

displayed as the

"Received from" E-Mail address to the subscribers. NOTE: This account cannot be

identical with the administrator

account.

Activate advanced sender options

If the advanced-sender options are activated, you can define additional mailing

-

list

e

E-

mail

Mail account addresses for Reply To and Return Path. 

• Reply-To

is the e-mail

• : The E-Mail address that receives

answering e

• reply E-

mails

• Mails. Every

answer

• reply the subscriber sends

to BACKCLICK

• by clicking the

answer button goes

• 'Reply' button will be sent to this

e

• E-

mail

• Mail address.
• Return-

Pathis the e-mail

• Path: The E-Mail address that receives

returned e-mails if

• E-Mails returned due to unavailability or non-existence of the subscriber's

e

• E-

mail

• Mail address

is unavailable or unknown. Your SMTP server will generate these e-mail accounts automatically. Please check to see if this e-mail account is similar to the one in your SMTP server.

Address of dispatch 

• . Like described in the interface, bare in mind that the SMTP server defines these E-Mail addresses itself. If you enter an E-Mail address here, double-check if it is the same address as on your SMTP server afterwards.

Displayed E-Mail address

You can enter an alternative sender's name for the mailing list here. This name will be displayed

to the

recipient (subscriber) instead of the sender's

E-

Mail address (

Mailing list

- E-

Mail account) depending on mail clients.

Mailing list

- User name

Enter the username of the POP3 newsletter account of the sender's

E-

Mail address here.

Username and

password are

Password for mailing list 

You must choose a password to go with the chosen user name (for the POP3 account). 

POP3-server for the e-mail account of the mailing list 

used to receive and filter reply E-Mails automatically.

Mailing list - Password

Enter the password to the POP3 newsletter account of the sender's E-Mail address here.

POP3 - Server of the mailing list E-Mail account

Enter the POP3 serverhost for your POP3 newsletter account of the sender's

E-

Mail address here. If you do not

provide a serverhost

, BACKCLICK will try to

use the local computer ("localhost") to receive E-Mails.

POP3-server timeout

Please define a timeout period for

the

access to your POP3 server here. If

this server has

a problem

while checking the e-mails, BACKCLICK will stop processing the access

should occur while retrieving an E-Mail from the POP3 account, BACKCLICK terminates the call after this period of time. The timeout period can be

anywhere

anything from 1 to 30 seconds. 

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Fig. 3.2.1.3 -

Verteilerliste anlegen (Beispieleingaben, Abschnitt

Create a mailing list (Input example, Part 3) 

SMTP

- Server #01 - #20

Enter one (or more) dedicated SMTP servers for this mailing list here. If you do not

provide an SMTP - server, BACKCLICK will try to

use the local computer ("localhost") for dispatch. Enter the

login details for the SMTP - server

as well if needed. BACKCLICK supports AMTP, which is used by web.de

amongst others.

SMTP - Server Timeout

Please define a timeout period for the access to your SMTP server here. If this server has a problem while checking the e-mails, BACKCLICK will stop processing the access. The timeout period can be anywhere from1 to 30 seconds. 

PLEASE NOTE: While you are using the internal MTA, you will not see menu items: 

• SMTP - Server #01 - #20 und 
• SMTP - Server Timeout

because they will not find any connection. 

For further information, please read Chapter

BACKCLICK MTA 

Priority

You may define the priority of sending your newsletter with this mailing list. This will not affect the rate of sending, but the view in the subscriber's mail client. 

Personalization

If you activate “Personalization” here, every subscriber will receive his or her personalized newsletter. This is filled with personal data from the BACKCLICK database. You may choose from variables and replacement characters that include $$TITLE$$, $$LASTNAME$$, and others. You can also add replacement characters to (for example) $$SIZEOFSHOE$$. The rate of sending a personalized newsletter is between 100,000 and 1,500,000 e-mails per hour. This rate depends on your hardware, connections, number of SMTP servers, and the size of the newsletter. 

Link - Redirect

This function makes it possible to report your responses. When you activate this function, hyperlinks will be automatically replaced by BACKCLICK over the server where BACKCLICK is installed, and recorded in the BACKCLICK statistical database. Without this activation, it is not possible to check the response data. (If your links should not be changed in any way, please deactivate Link-Redirect.) PLEASE NOTE: BACKCLICK statistics will also be deactivated when you do this. 

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If the “Personalization” is deactivated, link redirect “Link-Redirect” and “Mailto Redirect” are grey-highlighted, and are NOT usable/displaceable. 

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Figure 3.2.1.4 — Create mailing list (Example entries, Part 4) 

Individualization

Here you may define whether every subscriber should get an individualized newsletter. If you activate this function, the content will be calculated by defined logics. PLEASE NOTE: Do not activate this function if you do not intend to use it, because the computing time while sending a newsletter will be much higher. You will only reach sending rates between 50,000 and 100,000 newsletters per hour. 

Inline Images

By activating this function, you will be able to send off-line HTML e-mails. For example, if you put http://www.domain.de/images/image.jpg in your newsletter source code (HTML), BACKCLICK will automatically download this picture from the World Wide Web and embed it in your newsletter. The advantage here is that even the newer e-mail clients like AOL 9.0 or OUTLOOK 2003 will display the e-mails in the right format, automatically, without the help of the subscriber. You may use picture formats like .gif or .jpg. Please consider that your newsletter will be much bigger with an inline image than without one. You may deactivate this function individually for each newsletter you would like to send, even if you had previously activated the “Inline Images” function. 

if you had previously activated the “Inline Images” function. 

Default format/custom format

You may choose among the following default formats: 

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If you do not find the format you need, please define a new one by clicking on "?"(Custom Format). If you use another format than the one chosen in the system settings, here is what they will look like. 

Activate IVW evaluation

To get an IVW-conformable count of the opened HTML newsletters, you must activate this function. You will need an SZM link, which you will get from IVW. IVW charges a fee for this service. Please read the instructions on the IVW external website. 

Activate BACKCLICK's internal evaluation

BACKCLICK offers a similar version of the IVW evaluation, but free of charge. You must activate this function in order to use it. Please note that evaluation is only possible for HTML newsletters. The percentile evaluation is also affected by auto preview, HTML proxy server, and deactivation of downloading the same content again. 

Activate response tracking and personalized analysis for market research

BACKCLICK makes it possible for you to relate your response data to the profile data of your subscribers. That way, you can analyze the response data as it relates to individual subscribers. This data may then be exported. PLEASE NOTE: Every nation has its own data-protection laws. You may have liability if your data and its use do not conform to these law. 

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Abb. 3.2.1.5 - Verteilerliste anlegen (Beispieleingaben, Abschnitt 5) 

Send last newsletter

If a subscriber applies over the WebInterface, he or she will automatically receive the last newsletter sent by BACKCLICK. This will only happen if the function is activated. 

Mailing lists

Please activate this function if a subscriber no longer wants to receive a special newsletter from an allocated mailing list and/or if you want the individual unsubscribed from other lists as well. 

PLEASE NOTE: This is ONLY valid for unsubscribing over your IMF filter! 

Welcome message/Goodbye message

If you activate this function, two messages will be sent to your subscribers. Those who subscribed will receive a “Welcome” message (“confirmed-opt-in”). Those who unsubscribed will receive a “Goodbye” message (“confirmed-opt-out”). PLEASE NOTE: If you already use the double-opt in/out function, you do not have to activate this function. 

Welcome-subject

This message will be shown in the subject line of the welcome e-mail that BACKCLICK will send. 

Welcome message

Write a short welcome message here. The subscriber will receive this message in plain text after subscribing. 

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Abb. 3.2.1.6 - Verteilerliste anlegen (Beispieleingaben, Abschnitt 6) 

Goodbye message

Write a short notification text here. The subscriber will receive this after unsubscribing from the mailing list. 

Subject

Write the message of your standard newsletter here. It will be shown in every newsletter you write as the subject line (default subject). A current subject may be substituted in every newsletter for the standard one. 

Subject of test campaign

Please enter a subject line for your test campaign. This subject line will appear in each test campaign that a subscriber requests over the WebInterface. 

E-mail on demand

Diese Funktion ermöglicht es Ihnen bei Rückläufern, die vom System nicht automatisch erkannt werden, eine Antwort Email an den Absender der Rücklauf Email zu versenden. Um diese Antwort Email zu verfassen, lesen Sie bitte Kapitel Email_on_demand ( siehe Seite 403). 

Template

The template “Autoremove” gives subscribers the option of unsubscribing easily from your newsletter. You will find some of these templates when BACKCLICK is delivered, and you may edit them as you like. In addition, you will be able to create your own template for unsubscribing. Please read chapter WebInterface - Templates for more information. You will find all the existing templates in this “Select” box. 

External databases

If an external database is configured, you may choose it out of this “Select” box. Any newsletters sent with this mailing list will be stored there. Please read chapter XX, “System Settings -> External Databases,” for more information. 

Charset/Language

This is where you must choose the charset/language in which you want to create you newsletter, so that the characters are displayed correctly. 

If all settings are complete and you want to save them, please click the button "save". If all your entries are correct, and the server is available, you will see the following confirmation: 

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Abb. 3.2.2 - Verteilerliste angelegt (Beispieleingaben) 

If an error message is shown here, please follow the instructions to correct the issue. If all settings are correct, you may now create the first subscriber in your system, and connect the subscriber to this mailing list.