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In BACKCLICK every subscriber has to be part of at least one mailing list. By means of this belonging it is possible to send a newsletter or a campaign to a specific mailing list. Only after a mailing list is created, subscribers can subscribe, unsubscribe or change their profile using the WebInterface. Likewise, users cannot create or import subscribers until a mailing list is configured.

In order to see whether your administrator has already created the required list(s), look at the menu item Campaign - Management -> Create new Campaign. The corresponding list(s) available to create a newsletter will be displayed.

Creating a new mailing list is not necessary in this case and you can switch to the chaper Create the first subscriber.

Fig. 3.2 - Create new Campaign (Example with mailing lists available)

If there is no mailing list available you have to create a new one in BACKCLICK. Choose the menu item Mailing list - Management -> Create Mailing list.

The first mailing list you create will get the ID 1, the second one will get the ID 2, and so on. These IDs will be important for importing data and creating your HTML templates for subscription and unsubscription.

After choosing the menu item Create Mailing list you will see the following screen:

Figure 3.2.1 — Create mailing list (without input) 

Before you get started, the following information have to be available:

• E-mail address that will be shown as the sending e-mail address.
• Alternative name that will be shown as the sender's name in the E-Mail client of the subscriber.
• E-Mail address of the administrator that recieves the returned E-Mails that could not be handled automatically
• E-Mail address of the deputy administrator that recieves the returned E-Mails that could not be handled automatically as well (optional)
• POP3 access information for the account of the sender's E-Mail address (username, password, host, port)
• SMTP server that is in charge of sending the e-mails (host, port, possibly user, password)

All input possibilities are described below.

Figure 3.2.1.1 — Create mailing list (Input example, Part 1) 

Mailing list ID

Optionally, you can provide an ID yourself, in case this is useful for sorting purposes. If this field is left blank, BACKCLICK will generate sequenced IDs for all mailing lists created automatically. This ID is based on the moment the mailing list is saved. 

Name

This name is displayed in the administrator interface of BACKCLICK. You can change it any time.

Description (optional)

You may enter a description for your mailing list here. It will only be displayed when you are editing this list. 

Administrator's E-Mail

Enter the E-Mail address of the administrator that is supposed to be responsible for this mailing list here. He will receive all E-Mails that are sent back to the distributor account by subscribers and could not be filtered automatically.

CC - E-Mail (optional)

You may define a CC - E-Mail address that receives a copy of these administrator E-Mails.

Figure 3.2.1.2 — Create a mailing list (Input example, Part 2) 

Mailing list - E-Mail account

Enter the senders E-Mail address to be used for sending E-Mails to this mailing list. This E-Mail address is displayed as the "Received from" E-Mail address to the subscribers. NOTE: This account cannot be identical with the administrator account.

Activate advanced sender options

If the advanced-sender options are activated, you can define additional mailing list E-Mail account addresses for Reply To and Return Path. 

• Reply-To: The E-Mail address that receives reply E-Mails. Every reply the subscriber sends by clicking the 'Reply' button will be sent to this E-Mail address.
• Return-Path: The E-Mail address that receives E-Mails returned due to unavailability or non-existence of the subscriber's E-Mail address. Like described in the interface, bare in mind that the SMTP server defines these E-Mail addresses itself. If you enter an E-Mail address here, double-check if it is the same address as on your SMTP server afterwards.

Displayed E-Mail address

You can enter an alternative sender's name for the mailing list here. This name will be displayed to the recipient (subscriber) instead of the sender's E-Mail address (Mailing list - E-Mail account) depending on mail clients.

Mailing list - User name

Enter the username of the POP3 newsletter account of the sender's E-Mail address here. Username and password are used to receive and filter reply E-Mails automatically.

Mailing list - Password

Enter the password to the POP3 newsletter account of the sender's E-Mail address here.

POP3 - Server of the mailing list E-Mail account

Enter the POP3 serverhost for your POP3 newsletter account of the sender's E-Mail address here. If you do not provide a serverhost, BACKCLICK will try to use the local computer ("localhost") to receive E-Mails.

POP3-server timeout

Please define a timeout period for access to your POP3 server here. If a problem should occur while retrieving an E-Mail from the POP3 account, BACKCLICK terminates the call after this period of time. The timeout period can be anything from 1 to 30 seconds. 

Fig. 3.2.1.3 - Create a mailing list (Input example, Part 3) 

SMTP - Server #01 - #20

Enter one (or more) dedicated SMTP servers for this mailing list here. If you do not provide an SMTP - server, BACKCLICK will try to use the local computer ("localhost") for dispatch. Enter the login details for the SMTP - server as well if needed. BACKCLICK supports AMTP, which is used by web.de amongst others.

SMTP - Server Timeout

Please define a timeout period for the access to your SMTP server here. If this server has a problem while checking the e-mails, BACKCLICK will stop processing the accessan error occurs while connecting to the SMTP server, BACKCLICK stops trying to connect after this period of time. The timeout period can be anywhere from1 from 1 to 30 seconds. 

PLEASE NOTE: While you are using the internal MTA, you will not see menu items: 

• SMTP - Server #01 - #20 und and
  
• SMTP - Server Timeout

because they will are not find any connectionused. 

For further information, please read Chapter

BACKCLICK MTA MTA.

Priority

You may can define the priority of sending your newsletter with to be used as default for this mailing list. This will does not affect the rate speed of sending, but the view in the subscriber's your dispatch but will be shown in your recipients mail client. 

Personalization

If you activate “Personalization” herePersonalization, every subscriber will receive his or her a personalized newsletter . This is filled generated with personal data from the BACKCLICK BACKCLICKs database. You may choose from variables and replacement characters that Variables available include $$TITLE$$, $$LASTNAME$$ , and others. You can also add your own replacement characters to (as well, for example ) $$SIZEOFSHOE$$$$SIZEOFSHOES$$. The Dispatch rate of sending a personalized newsletter newsletters is between approximately 100,000 and to 1,500,000 eE-mails Mails per hour. This rate may vary and it depends on your hardware, connectionsyour connection, the number of SMTP servers , and the size of the newsletter.  Additionally, it is possible to activate Link - Redirect. This feature is available for 'mailto'-links as well.

Link - Redirect

This function makes it possible to report feature enables you to interpret your responses. When you activate activating this functionfeature, hyperlinks will automatically be automatically replaced by BACKCLICK over and redirected to the server where BACKCLICK is installed , and in order to be recorded in the BACKCLICK statistical database. Without this activation, it is not possible to check the you will NOT be able to see any response data. ( If your links should are not supposed to be changed in any way, please deactivate Link-Redirect. ) PLEASE NOTE: BACKCLICK statistics will also be deactivated when you do this. doing so.

If the “Personalization” is deactivated, link redirect “LinkLink-Redirect” Redirect and “Mailto Redirect” are grey-highlighted, and are NOT usable/displaceable. Mailto Redirect are shown greyed out and you are not able to use/set those.

Figure Fig. 3.2.1.4 — Create a mailing list (Example entriesInput example, Part 4) 

Individualization

Here you may define whether every subscriber should get an individualized newsletterUsing this feature you can determine whether your newsletter content is supposed to be individual for every recipient. If you activate this functionfeature, the content will be calculated determined by pre-defined logics. PLEASE NOTE: Do not activate this function feature if you do not intend to use it, because the computing time while sending a newsletter will be much higher. You will only reach sending rates between Dispatch rate of individualized newsletters is approximately 50,000 and to 100,000 newsletters per hour. 

Inline Images

By activating this function, you will be able to send off-line HTML e-mails. For example, if you put Activating this feature enables you to send so called Offline HTML E-Mails. If you link pictures in your HTML newsletter (for example: http://www.domain.de/images/image.jpg in your newsletter source code (HTML), BACKCLICK will automatically download this picture from the World Wide Web internet and embed it in into your newsletter. The advantage here is that even the newer eE-mail Mail clients like AOL 9.0 or OUTLOOK Outlook 2003 will display the eyour E-mails Mails in the right format , automatically , without the help any further action of the subscriber. You may use picture formats like .gif or .jpg. Please consider that BACKCLICK is able to send gif/jpg pictures as inline images (meaning within the newsletter itself). Please bare in mind that the size of your newsletter will be much alot bigger with an inline image than without oneimages. You may deactivate this function feature individually for each newsletter you would like to send, even if you had previously activated the “Inline Images” function. if you had previously activated the “Inline Images” function. activated it previously.

Default format/

Custom format

You may choose among the The following default formats are available: 

If you do not find the format you need, please define a new one by clicking on "?"(Custom Format). If you use another format than the one chosen in the system settings, here is what they will look like. using 'Custom Format'. Click the Image Added symbol for help with the syntax. When choosing a new format this replaces your previous default settings for this list.

Activate IVW evaluation

To get an IVW-conformable count of the opened HTML newsletters opened, you must please activate this functionfeature. You will need an a so called SZM link, which you will get may obtain from IVW. At the time this documentation was created, IVW charges a fee for this service. Please read the instructions on the IVW external their website. 

Activate BACKCLICK's internal evaluation

BACKCLICK offers a similar version of the IVW evaluation , but free of charge. You must activate Activate this function feature in order to use it. Please note that evaluation is only possible for HTML newsletters. The percentile percental evaluation is also may be affected by factors like auto preview, HTML proxy server , and deactivation of downloading the same content again. automated reloading of content on mailclient websites.

Activate response tracking and personalized analysis for market research purposes

BACKCLICK makes it possible for enables you to relate your subscriber's response data to the their profile data of your subscribers. That way, you can analyze the response data as it relates to individual subscribersin order to evaluate the responses individual-related. This data may then can be exported. PLEASE NOTE: Every nation has its own data-protection laws. You may have liability if be liable for your data and its use do not conform to these law. 

AbbFig. 3.2.1.5 - Verteilerliste anlegen (Beispieleingaben, Abschnitt Create a mailing list (Input example, Part 5) 

Send last newsletter

If a subscriber applies over subscribes via the WebInterface, he or she will automatically receive the last newsletter sent by BACKCLICK. This will only happen if the function this feature is activated, of course. 

Mailing lists

Please activate this function if a subscriber no longer wants to receive a special newsletter from an allocated mailing list and/or if you want the individual unsubscribed from other lists as well. 

PLEASE NOTE: This is ONLY valid for unsubscribing over your IMF filter! 

Welcome message/Goodbye message

If you activate this function, two messages If you want to remove the subscriber from other mailing lists as well after unsubscribing from this list allocate these other lists here.

PLEASE NOTE: This applies to automatic unsubscriptions done by the IMF filter ONLY!

Welcome/Goodbye message

When activated, an E-Mail confirmation will be sent to your subscribers . Those who subscribed will receive a “Welcome” message (upon subscribing to or unsubscribing from this mailing list. These procedures are called “confirmed-opt-in” ). Those who unsubscribed will receive a “Goodbye” message (“confirmedand "confirmed-opt-out”). PLEASE NOTE: out". If you already use the double-opt in /out functionprocedure, you do not NOT have to activate this functionfeature. 

Welcome

subject

This message text will be shown in the displayed as subject line of the your welcome e-mail that BACKCLICK will send. E-Mail.

Welcome message

Write a short welcome message here. The subscriber will receive this message in plain text after subscribing. 

AbbFig. 3.2.1.6 - Verteilerliste anlegen (Beispieleingaben, Abschnitt Create a mailing list (Input example, Part 6) 

Goodbye

subject

This text will be displayed as subject of your unsubscribe confirmation.

Goodbye message

The subscriber will receive this message after unsubscribing from the mailing list. 

Subject

Write Enter the message subject of your standard 'usual' newsletter here. It This will be shown in every newsletter you write as the subject line (your default subject ). A current subject may be substituted in every newsletter for the standard one. 

Subject of test campaign

Please enter a subject line for your test campaign. This subject line will appear in each test campaign that a subscriber requests over the WebInterface. for newly created newsletters. You can replace it with an up-to-date subject anytime.

Test - Newsletter - Subject

This is the subject of test newsletters which can be requested by subscribers via the WebInterface.

E-mail on demand

Diese Funktion ermöglicht es Ihnen bei Rückläufern, die vom System nicht automatisch erkannt werden, eine Antwort Email an den Absender der Rücklauf Email zu versenden. Um diese Antwort Email zu verfassen, lesen Sie bitte Kapitel When receiving returns that could not be identified by the system automatically, you are able to send a reply to the sender using this feature. Please refer to chapter Email_on_demand ( siehe Seite 403). for details.

Template

The template “Autoremove” gives subscribers the option of unsubscribing easily Autoremove-Template offers subscribers an easy way to unsubscribe from your newsletter. You will find some of these templates when BACKCLICK is delivered, and you may edit them as you like. In addition, you will be able to editable example templates in delivery state. Additionally, you can create your own template for unsubscribing. Please read chapter WebInterface - Templates for more information. You will find all the This Select-Box shows all existing templates in this “Select” box. 

External databases

If an external database is configured, you may choose it out of this “Select” boxhere. Any newsletters sent with using this mailing list will be stored there. Please read chapter XX, “System Settings -> External Databases,” Databases” for more information. 

Charset/Language

This is where you must choose Choose the charset /and language in which you want to create you newsletter, so that the characters are displayed correctly. for your newsletter in order to display special characters correctly.

If all settings are complete done and you want to save them, please click the button "save". If all your entries are input is correct , and the server is POP3 and SMTP servers are available, you will see the following confirmation: 

AbbFig. 3.2.2 - Verteilerliste angelegt (Beispieleingaben) Mailing list created (Input example)

If an error message is shown here, please follow the instructions to correct the issue.

If all settings are correct, you may are now able to create the first subscriber in your system , and connect the subscriber and add him/her to this mailing list.