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Create a mailing list 

In BACKCLICK every subscriber

has to be

part of at least one mailing list.

By means of this belonging it is possible to send a newsletter or a

campaign to

a specific mailing list. Only after a mailing list is created, subscribers may subscribe, unsubscribe or change their profile using the WebInterface. Likewise, users cannot create or import subscribers until

a mailing list

is configured.

To

In order to see whether your administrator has already created the required

If your administrator has already created the required lists, there is no longer a need to start a new mailing list. In that case, you can go on to chapter Anlegen der ersten Abonnenten 

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Abb. 3.2 - Newsletter schreiben (Beispiel mit bereits angegelegten Verteilerlisten) 

list(s), look at the menu item Campaign - Management -> Create new Campaign. The corresponding list(s) available to create a newsletter will be displayed.

Creating a new mailing list is not necessary in this case and you may switch to the chaper Create the first subscriber.

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Fig. 3.2 - Create new Campaign (Example with mailing lists available)

If there is no mailing list available you have to create a new one in BACKCLICK. Choose the menu item Mailing list - Management -> Create Mailing list.

The first mailing list you create will get the ID 1

, the second one will get

the ID 2, and so on.

These IDs will be important

for importing data and creating your HTML templates for subscription and unsubscription.

After choosing the menu item Create Mailing list you will see the following screen:

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Figure 3.2.1 — Create mailing list (without

input) 

Before you get started,

the following information have to be available:

• E-mail address that will be shown as the sending

• E-

• Mail address.

• Alternative name that will be shown as the sender's name in the

• E-

• Mail client of the subscriber.

• E-Mail address of the administrator that recieves the returned E-Mails that could not be handled automatically
• E-Mail address of the deputy administrator that recieves the returned E-Mails that could not be handled automatically as well (optional)
• POP3 access information for the account of the sender's

• E-

• Mail address (

• username, password, host, port)
• SMTP server that is in charge of sending the e-mails (host, port,

• possibly user, password)

All

input possibilities are described

below.

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Figure 3.2.1.1 — Create mailing list (

Input example, Part 1) 

Mailing list ID

Optionally, you may provide an ID yourself, in case this is useful for sorting purposes. If this field is left blank, BACKCLICK will

automatically

generate sequenced IDs for all mailing lists

that are

created automatically.

The

This ID is based on the

time when

moment the mailing list is saved

in BACKCLICK

. 

Name

This name is

displayed in the

administrator interface

of BACKCLICK. You

may change it

at any time.

Description (optional)

You may enter a

short

description

of

for your mailing list here. It will only be

shown if

displayed when you are editing this list. 

Administrator's E-

Mail

Enter the E-Mail address of the administrator

that is supposed to be responsible for this mailing list

here.

He will

receive

all E-

Mails that are sent back to the distributor account by subscribers and could not be filtered automatically.

CC -

E-

Mail (optional)

You may define

a CC - E-Mail address that receives a copy of these administrator E-Mails.

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Figure 3.2.1.2 — Create a mailing list (

Input example, Part 2) 

Mailing list

- E-

Mail account

Enter the senders E-Mail address to be used for sending

E-Mails to this mailing list

. This

E-

Mail address is

displayed as the

"Received from" E-Mail address to the subscribers. NOTE: This account cannot be identical with the

administrator

account.

Activate advanced sender options

If the advanced-sender options are activated, you

can

may define additional mailing

-

list

e

E-

mail

Mail account addresses for Reply To and Return Path. 

• Reply-To

is the e-mail

• : The E-Mail address that receives

answering e

• reply E-

mails

• Mails. Every

answer

• reply the subscriber sends

to BACKCLICK

• by clicking the

answer button goes

• 'Reply' button will be sent to this

e

• E-

mail

• Mail address.
• Return-

Pathis the e-mail

• Path: The E-Mail address that receives

returned e-mails if

• E-Mails returned due to unavailability or non-existence of the subscriber's

e

• E-

mail

• Mail address

is unavailable or unknown. Your SMTP server will generate these e-mail accounts automatically. Please check to see if this e-mail account is similar to the one in your SMTP server.

Address of dispatch 

• . Like described in the interface, bare in mind that the SMTP server defines these E-Mail addresses itself. If you enter an E-Mail address here, double-check if it is the same address as on your SMTP server afterwards.

Displayed E-Mail address

You may enter an alternative sender's name for the mailing list here. This name will be displayed

to the

recipient (subscriber) instead of the sender's

E-

Mail address (

Mailing list

- E-

Mail account) depending on mail clients.

Mailing list

- User name

Enter the username of the POP3 newsletter account of the sender's

E-

Mail address here.

Username and

password are

Password for mailing list 

You must choose a password to go with the chosen user name (for the POP3 account). 

POP3-server for the e-mail account of the mailing list 

used to receive and filter reply E-Mails automatically.

Mailing list - Password

Enter the password to the POP3 newsletter account of the sender's E-Mail address here.

POP3 - Server of the mailing list E-Mail account

Enter the POP3 serverhost for your POP3 newsletter account of the sender's

E-

Mail address here. If you do not

provide a serverhost

, BACKCLICK will try to

use the local computer ("localhost") to receive E-Mails.

POP3-server timeout

Please define a timeout period for

the

access to your POP3 server here. If

this server has

a problem

while checking the e-mails, BACKCLICK will stop processing the access

should occur while retrieving an E-Mail from the POP3 account, BACKCLICK terminates the call after this period of time. The timeout period can be

anywhere

anything from 1 to 30 seconds. 

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Fig. 3.2.1.3 -

Verteilerliste anlegen (Beispieleingaben, Abschnitt

Create a mailing list (Input example, Part 3)

 

SMTP

- Server #01 - #20

Enter one (or more) dedicated SMTP servers for this mailing list here. If you do not

provide an SMTP server, BACKCLICK will try to

use the local computer ("localhost") for dispatch. Enter the

login details for the SMTP server

as well if needed. BACKCLICK supports AMTP, which is used by web.de

amongst others.

SMTP - Server Timeout

Please define a timeout period for

access to your SMTP server here. If

an error occurs while connecting to the SMTP server, BACKCLICK stops trying to connect after this period of time. The timeout period can be anywhere

from 1 to 30 seconds.

PLEASE NOTE: While

using the internal MTA, you will not see menu items:

• SMTP - Server #01 - #20

• and
• SMTP - Server Timeout

because they

are not

used.

For further information, please read

chapter BACKCLICK MTA.

Priority

You may define the priority

of sending your newsletter with

to be used as default for this mailing list. This

will

does not affect the

rate

speed of

sending, but the view in the subscriber's

your dispatch but will be shown in your recipients mail client.

 

Personalization

If you activate

“Personalization” here

Personalization, every subscriber will receive

his or her

a personalized newsletter

. This is filled

generated with personal data from

the BACKCLICK

BACKCLICKs database.

You may choose from variables and replacement characters that

Variables available include $$TITLE$$, $$LASTNAME$$

,

and others. You

can also

may add your own replacement characters

to (

as well, for example

) $$SIZEOFSHOE$$

$$SIZEOFSHOES$$.

The

Dispatch rate of

sending a

personalized

newsletter

newsletters is

between

approximately 100,000

and

to 1,500,000

e

E-

mails

Mails per hour. This rate may vary and it depends on your hardware,

connections

your connection, the number of SMTP servers

,

and the size of the newsletter

. 

. Additionally, it is possible to activate Link - Redirect. This feature is available for 'mailto'-links as well.

Link - Redirect

This

feature enables you to interpret your responses. When

activating this

feature, hyperlinks will automatically be

replaced by BACKCLICK

and redirected to the server where BACKCLICK is installed

in order to be recorded in the

statistical database. Without this activation,

you will NOT be able to see any response data.

If your links

are not supposed to be changed in any way, please deactivate Link-Redirect.

NOTE: BACKCLICK statistics will also be deactivated when

doing so.Image Modified

If

Personalization is deactivated,

Link-

Redirect and

Mailto Redirect are shown greyed out and you are not able to use/set those.

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Fig. 3.2.1.4 — Create a mailing list (

Input example, Part 4) 

Individualization

Here

Using this feature you may

define whether every subscriber should get an individualized newsletter

determine whether your newsletter content is supposed to be individual for every recipient. If you activate this

function

feature, the content will be

calculated

determined by pre-defined logics.

PLEASE

NOTE: Do not activate this

function

feature if you do not intend to use it,

because

the computing time while sending a newsletter will be much higher.

You will only reach sending rates between

Dispatch rate of individualized newsletters is approximately 50,000

and

to 100,000 newsletters per hour. 

Inline Images

Activating this feature enables you to send so called Offline HTML E-Mails. If you link pictures in your HTML newsletter (for example: http://www.domain.de/images/image.jpg

), BACKCLICK will automatically download this picture from the

internet and embed it

into your newsletter. The advantage

is that even

newer

E-

Mail clients like AOL 9.0 or

Outlook 2003 will display

your E-

Mails in the right format

automatically

without

any further action of the subscriber.

BACKCLICK is able to send gif/jpg pictures as inline images (meaning within the newsletter itself). Please bare in mind that the size of your newsletter will be

alot bigger with

inline

images. You may deactivate this

feature individually for each newsletter

, even if you

activated it previously.

Default format/

Custom format

You may choose among the

The following default formats are available:

 

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If you do not find the format you need, please define a new one

by clicking on "?"(Custom Format). If you use another format than the one chosen in the system settings, here is what they will look like. 

using 'Custom Format'. Click the Image Added symbol for help with the syntax. When choosing a new format this replaces your previous default settings for this list.

Activate IVW evaluation

To get an IVW-conformable count of the

opened

HTML newsletters opened,

you must

please activate this

function

feature. You will need

an

a so called SZM link, which you

will get

may obtain from IVW. At the time this documentation was created, IVW charges a fee for this service. Please read the instructions on

the IVW external

their website. 

Activate BACKCLICK's internal evaluation

BACKCLICK offers a similar version of the IVW evaluation

, but

free of charge.

You must activate

Activate this

function

feature in order to use it. Please note that evaluation is only possible for HTML newsletters. The

percentile

percental evaluation

is also

may be affected by factors like auto preview, HTML proxy server

,

and deactivation of automated reloading of

downloading the same content again. 

content on mailclient websites.

Activate response tracking and personalized analysis for market research

purposes

BACKCLICK

enables you to relate your subscriber's response data to

their profile data

in order to evaluate the responses individual-related. This data may

be exported.

NOTE: Every nation has its own data-protection laws. You may

be liable for your data and its use

.

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Fig. 3.2.1.5 -

Create a mailing list (Input example, Part 5)

Send last newsletter

If a subscriber

applies over

subscribes via the WebInterface,

he or she

this subscriber will automatically receive the last newsletter sent

by BACKCLICK

. This will only happen if

the function

this feature is activated, of course.

 

Mailing lists

Please activate this function if a subscriber no longer wants to receive a special newsletter from an allocated mailing list and/or if you want the individual unsubscribed from other lists as well. 

PLEASE NOTE: This is ONLY valid for unsubscribing over your IMF filter! 

Welcome message/Goodbye message 

If you want to remove the subscriber from other mailing lists as well after unsubscribing from this list allocate these other lists here.

PLEASE NOTE: This applies to automatic unsubscriptions done by the IMF filter ONLY!

Welcome/Goodbye message

When activated, an E-Mail confirmation will be sent to your subscribers

upon subscribing to or unsubscribing from this mailing list. These procedures are called “confirmed-opt-in”

and "confirmed-opt-

out". If you already use the double-opt-in

procedure, you do

NOT have to activate this

feature.

Welcome

subject

This

message

text will be

shown in the

displayed as subject

line

of

the

your welcome

e-mail that BACKCLICK will send. 

E-Mail.

Welcome message

Write a short welcome message here.

The subscriber will receive this message

in plain text

after subscribing.

 

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Fig. 3.2.1.6 -

Verteilerliste anlegen (Beispieleingaben, Abschnitt

Create a mailing list (Input example, Part 6) 

Goodbye

subject

This text will be displayed as subject of your unsubscribe confirmation.

Goodbye message

The subscriber will receive this message after unsubscribing

.

Subject

Enter the

subject of your

'usual' newsletter

.

This will be

your default subject

Subject of test campaign 

for newly created newsletters. You may replace it with an up-to-date subject anytime.

Test - Newsletter - Subject

This is the subject of test newsletters which can be requested by subscribers via the WebInterface.

E-mail on demand

When receiving returns that could not be identified by the system automatically, you are able to send a reply to the sender using this feature. Please refer to chapter Email_on_demand

( siehe Seite 403). 

for details.

Template

The

template “Autoremove” gives subscribers the option of unsubscribing easily

Autoremove-Template offers subscribers an easy way to unsubscribe from your newsletter. You will find some

of these templates when BACKCLICK is delivered, and you may edit them as you like. In addition, you will be able to

editable example templates in delivery state. Additionally, you may create your own template

for unsubscribing

. Please read chapter WebInterface - Templates for more information.

You will find all the

This Select-Box shows all existing templates

in this “Select” box

. 

External databases

If an external database is configured, you may choose it

out of this “Select” box

here. Any newsletters sent

with

using this mailing list will be stored there. Please read chapter

XX,

“System Settings -> External

Databases,”

Databases” for more information.

 

Charset/Language

Choose the charset

/

and language

in which you want to create you newsletter, so that the characters are displayed correctly. 

for your newsletter in order to display special characters correctly.

If all settings are

complete

done and you want to save them, please click the

button

"save" button. If all your

entries are

input is correct

,

and the

server is

POP3 and SMTP servers are available, you will see the following confirmation: 

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Abb

Fig. 3.2.2 -

Verteilerliste angelegt (Beispieleingaben) 

Mailing list created (Input example)

If an error message is shown

here

, please follow the instructions to correct the issue.

If all settings are correct, you

may

are now able to create the first subscriber in your system

, and connect the subscriber

and add him/her to this mailing list.