BACKCLICK uses a combined subscriber’s database. This means all subscribers in the system are saved in one database. In order to realize differentiation, multi-client capability and segmentation you are able to create mailing lists. These are self-contained distribution lists consisting of a certain amount of subscribers available. Each subscriber has to be part of at least one mailing list, can belong to multiple or all lists though. His email address and corresponding data is saved only once for each mandator.

Think of it as a publishing company producing a variety of publications, such as daily newspapers, books, and magazines. This publishing company has customers (subscribers), who received those printed materials in the past and stil want to receive them in the future. So we are talking about a classical newspaper or magazine subscription. Comparing this publishing company to BACKCLICK, each printed material represents a mailing list. Instead of sending the daily newspaper, BACKCLICK sends a newsletter to mailing list 1 (just as an example). The monthly magazine equals sending a newsletter to mailing list 2 (just another example) at the beginning of each month.

This way a subscriber may receive multiple newsletters about different products.

Mandator characteristic of the subscriber’s database

If BACKCLICK is used with different mandators, an e-mail address may exist more than once, with different information about the subscriber, since every mandator uses its own subscriber database. A mandator cannot access, modify or delete another mandator's database though, meaning an email address remains unique for each mandator.