Evaluate response
BACKCLICK measures subscribers’ responses to newsletters, and this information can be used the next time you send out a newsletter. For this reason, every hyperlink and all the linked pictures or graphics will be changed into measurable hyperlinks for BACKCLICK. This function may be activated or deactivated for every mailing list, as needed.
What will be measured?
BACKCLICK will generate unique hyperlinks for every subscriber in every mailing. These are forgery-safe because of the special coding and the check-sum procedure. Due to these factors, every subscriber click on a link or picture is traceable, assuming that you have the permission of every subscriber to do this. Error sources like proxy server or browser caches are completely avoided. This statistic is made as detailed as possible.
BACKCLICK will also create a tracking bug. This is an invisible picture that counts the newsletters opened by the subscriber. This procedure is also called “traffic audit” or “statistic of openings”.
PLEASE NOTE: Some existing e-mail clients block notifications or pictures that should open automatically in HTML newsletters. Also, certain functions like
“Automatic Preview” show e-mailsthat have not really been noticed by the subscriber. This will affect the statistics that will then be generated by BACKCLICK.
Feed-Links
BACKCLICK makes it possible to create feedlinks, which are hyperlinks containing subscriber data. For example, if you want to refer to a product from your on-line shop in your newsletter, you may transfer the subscriber’s ID or e-mail address within the hyperlink. The advantage of this procedure is that all the information does not need to be hard-coded in the hyperlink, but will be filled in when the subscribers click on the link. The data will always be correct, even if the subscriber has changed some information.
Example: http://test.de/shop.php?EMAIL=$$EMAIL$$ & KDNR=$$KDNR$$ & ARTICLE=12345
You can get reports of this data by choosing “Statistic -> BackClick Statistics” from the menu. There you will find a table with all the current newsletters sent last on the mailing list.
Abb. 3.8.1 - BackClick - Statistics
There you will find a table with all the current newsletters sent last on the mailing list. To get the detailed data of every report, please click on the 
-button in the corresponding line. This will open a detailed description of the reaction data on every hyperlink. You will also see several graphics depicting the reaction (clicks) of the subscribers.
Abb. 3.8.1.1 - BackClick - Statistical Details
You will also find detailed lists with the data on reactions/clicks for “Different Opened Newsletter” and “Active Subscribers.” Clicking () will also open a separate window with a list of the statistic data,
where you may choose which data should be shown. For this reason, you need to mark the FIELDS that will be filled in with the data later on. For example:
If you have completed the report and need to add some more FIELDS, you only have to choose the one you need by clicking on the 
button. The newly created statistic will be opened in a separate window afterwards.
And there is the History(),
(You will not see any e-mail addresses here, because this has been defined within the respective mailing lists, and the e-mail addresses cannot be exported.)
Abb. 3.8.1.2 - BackClick Statistic
If this view has not been updated for some time, the newest statistical information may be recalled with a click on the 
-button. To return to the menu Statistic, click on the 
-button.
It is also possible to report the data of the link categories, if defined. Please read chapter Link-Kategorien for further information.
Abb. 3.8.2 - Analasys of Link-Categories
Statistic-Browser
Here you will find all the information on sent newsletters. Clicking on the 
-symbol will open a tree structure. Every sent newsletter with every sending date will be listed, sorted by mailing list.
Abb. 3.8.3 - Statistic - Browser