Evaluation of the subscribers’ database 

BACKCLICK lets you create a detailed evaluation of your subscriber profiles. The subscriber statistics are based on the details entered by the subscribers during the log-in procedure. For this reason, the usable data depends on the data fields that have been created in your subscriber database, and whether the subscriber has entered information or not. Additional changes to the subscriber profile are taken into account for this evaluation. Within these statistics, you will have access to all the fields of the subscriber profile. If you asked your subscribers their age, income, or the amount of income they save (for example) as part of the log-in procedure, the average value can now be displayed for you. 

Selection of the fields that should be evaluated 

Before an evaluation can be carried out, you must determine which subscribers this evaluation refers to. For this reason, BACKCLICK lets you select one or more mailing lists. You can evaluate only the mailing lists you have access to, as per your user rights. 

Abb. 12.6.1 - Auswahl der Verteilerliste und der Felder 

Click on the -button afterwards. Depending on the size of the subscriber database, the evaluation can take some time. Try not to click on the button repeatedly. The evaluation will be carried out in real time. 

Abb. 12.6.2 - Anzeige der Auswertung