Contents
Introduction
Advantages of e-mail marketing versus traditional point mailings
Case study for e-mail Marketing
Quickstart
Basic settings of the system
Create a mailing list
Create the first subscribers
Import of subscribers
Integration of subscribers
Create the first newsletter
Sending out a newsletter
Evaluate response
Basic operation of the system
Navigation
Log In and User Managemant
Log in
User management
Create a new user
Change user profile and rights
Deactivate or erase a user
Mailing list management
Fonctional principle of the mailing lists
Overview of the Funcions of mailing
Creating mailing list
Changing configuration data of mailing list
Removal of mailing lists
The subscriber management
Basics about database and structure
Advice on the Web-based interface
Basics of subscriber's data
Create subscriber
Change subscriber
Remove subscriber
Searching for a subscriber
Subscribing history, source of subscriber, and memberships
Contact history of the subscribers
Import subscribers
Export of subscribers
Test mailing list
Subscriber's WebInterface
Basics on WebInterface
How to build a template
Management of Templates
The Templates
Subscription template
Subscription (Double-opt-in)
Checkout
Unsubscribing/checkout(Double-opt-in)
Changing profile
Forgotten password
Test Newsletter
Unsubscribing automatically (Click 'n' Leave)
Recommendation (Send 2 Friend)
Reference WebInterface TAGs
Inter-Applikation Interface (http-api)
Authentification-Modul
Search Target Groups
Profile filter
Backclick filter (Filter for reactions)
Management of eRobinson
Basics on eRobinson lists
Global eRobinson list
Temporary eRobinson list
Connection to external databases
eRobinson-List-Check
Newsletter- and Campaign Management
Basics on newsletters
Newsletter Samples
Personalization
Management of Attachemnt & inline Immages
Personalize PDF Documents
Editor for creating a campaign (Wizard)
Basics
Management of blocks / Templates
Start and Selection of Recipients
HTML and Text Campaign Editor (Conten)
Selection of Attachments
Blocking subscribers
Link and SPAM-Check
Options on sending
Create Newsletter / Campaign (Pro)
The HTML Editor
eRobinson - black list
Embedded / Line Images - Offline HTML
PDF Personalization
Appendices / Attachments
Working Status
Segment - Content
Sending out the newsletter
Individualization and the XML Import interface
Link categories
Die XML-Schnittstelle
Edit Newsletters / Campaigns
Remove Newsletter / Campaign
Basics on statistics in BACKCLICK
Report - Manager
Statistics on registrations
Statistics on the unsubscriptions
Statistics on sending/Newsletter statistics
Response statistics (Linktracking)
Evaluation of the subscribers' database
IMF Statistics
Newsletter Archive
Letzter Newsletter
Newsletter archive browser
Newsletter Delete Archive
eMail on Demand - Autoresponder
Basics on E-mail on Demand
Create an EOD account
Change an EOD account
Remove and EOD account
IMF: about the filter
Basics on IMF
IMF-categories
Returning Queue
Train Filter
Event- and Transaction Manager
Event anlegen
Plug-ins
Queue
BACKCLICK MTA (optional Modul)
MTA configuration
Management of MTA-Domains
Management of the MTA Queue
Management of the MTA-Bounces
System Administration
The database designer
Register code
Basic settings
Mailer & Plugins
Management of Webinterface Templates
Substitutions
Copyright (c) 2003-2011 ATD GmbH.
