Advantages of e-mail marketing versus traditional print mailings 

More and more companies now recognize that e-mail marketing is one of the most important components of on-line marketing. It gives you vital advantages over traditional print mailings. 

E-mail marketing: 

- Achieves higher response rates that multiply in real time 

- Saves money 

- Saves time 

- Gives you more effective control over your campaign 

- Brings customers straight to your on-line shop, with no media breaks 

- Lets you create precise target groups, and fine-tune the subscribers application 

Customers use your e-mail-marketing as a way to evaluate your company — and they expect to see state-of-the-art technology. With e-mail marketing, you can keep your customers as close to you as possible. A professionally designed newsletter, sent on a regular basis, gives them an overview of the company that adds to your image. The additional information and entertainment content will help build loyalty. 

Evaluate your market in real-time 

The most important difference between e-mail marketing and direct marketing is immediate tracking of the customer’s response. Thanks to e-mail marketing, you are now able to gauge the success of your campaign in real time. The customer’s subscribe/unsubscribe actions can be recorded, while their response action is documented and analyzed. BACKCLICK also has bounce management that is very easy to handle. BACKCLICK differentiates returned e-mails are sorted automatically to save time. BACKCLICK also distinguishes between Soft Bounces (e.g., customer is on vacation), currently not available, and Hard Bounces (e.g., invalid domain), never available. BACKCLICK makes it possible to define special target groups with demographic data, and schedule the time of contact. Here’s just one example. Your company sells mobile phones. You wish to send out a newsletter to all customers in Cologne who are more than 30 years old and bought a Nokia phone last year. You do not want to send it right away, but in three days. BACKCLICK will send it whenever you want to.