Congratulations on your decision to buy BACKCLICK! 

To give you a short overview of e-mail marketing, we’ve written an introduction that focuses on data protection. Companies who offer newsletters need to be well-informed about data protection laws, which are extremely restrictive. 

If you are aware of the vital components of these laws, you will be able to use the BACKCLICK system in a very specific way to inform your subscriber properly. 

We hope that you will have fun and great success! 

Sincerely, 

Your BACKCLICK Team 

Just what is BACKCLICK? 

BACKCLICK is an editorial system that lets you send personalized e-mails and newsletters. By completing all the nuts-and-bolts tasks — such as formatting and sending the newsletter, administration and configuration, statistical evaluation of data, and automated e-mailing — BACKCLICK lets you focus on the most important part of the newsletter: your content. 

E-mail: The most popular way to communicate 

In the European Union, 95 million people now have an e-mail connection. Among Internet users, 85 percent identify e-mail as the most important form of communication, and the easiest way to share information. A total of 42 percent leave their e-mail addresses in on-line shops and other platforms. That translates into almost 34 million potential customers. In order to win these customers for your company, and keep them close to you as long as possible, you need to give them the up-to-date product and service information they expect. And when customers have shared their personal e-mail address, the best way to justify their confidence in your company is to respond to their requests as soon as possible, with personalized communications. 

Which companies need an email-marketing-system? 

Email-marketing is reasonable for every company because the costs are quite low, and because it can be used more regularly than traditional direct marketing. Catalogues and coupons can still be sent regularly by post — but special offers can now be made by sending an additional e-mail. This will have special benefits for you, in terms of both time and money. While collateral can still be part of your direct marketing program, the intervals between postal mailings will increase while the new media lets you stay in more frequent contact with your customers. 

E-mail can also support your traditional direct-marketing campaigns. Your TV spots can say, “Look in tomorrow’s e-mail for your special coupon!” Response rates are rising considerably for these types of cross-media campaigns. By using BACKCLICK, you can send a special offer by e-mail, and a reminder several days later. Combinations using short messages or multilevel mailings are also possible.