Searching for target group 

Your newsletter will only be truly successful if your subscribers get the information that really interests them. For this reason, BACKCLICK lets you search within your database for subscribers who have special entries in their profiles. Once you have done this, you can put ads in the newsletter, but only send it to a special target group. This information may be combined with the subscribers’ reactions on to newsletters by using the BACKCLICK filters (see Chapter XX BACKCLICK Filter) to define the target groups. 

This function makes it possible to send your newsletter to predefined target groups, by using the: 

1. Profil filter Selects subscribers according to defining characteristics that the subscriber should have (applying to the saved data)
2. Backclickfilter ( siehe Seite 235): Selects subscribers by evaluating their clicks

The following chapters will describe these filter types in more detail.